Maternity Photos: Why They Matter and How to Prepare for Yours

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A couple cradle a pregnant belly in direct golden sunlight , they are standing against a building on a farm in the Hinterland

Are Maternity Photos Worth It?

To answer this question of worth, you have to consider a few things beyond pricing and what a photoshoot will cost. This question if a maternity photoshoot is worth it goes beyond that , you need to consider not only how how you are feeling now , and if you want this chapter for your future children and future self. And what you consider “worth it”

When I was pregnant with my third (and last!) baby, a friend of mine was also expecting. I loved being pregnant and she didn’t. Where I felt glowing, she felt swollen, nauseous, and exhausted. And I get it. Pregnancy doesn’t always feel like the magical season we see splashed across Instagram. And that may, for some, feel a little icky about photographing their pregnancy ( when they don’t feel at their best). Not everyone feels this way , some just want this beautiful start to life and family documented.

On social media, maternity photos can sometimes look a little over-the-top — dramatic gowns, contrived poses, golden sunsets. They’re absolutely stunning, but they’re not for everyone. Maybe the thought of being photographed that way makes you feel uncomfortable, and that’s completely okay. And maybe that’s what is holding you back , not all maternity photoshoots are a full on production. They can be intimate and true to you too.

The beauty of maternity photography is that there’s no one “right” way. Art can be flowing dresses in a field or barefoot in your kitchen or in your garden with your fur baby and a hosepipe . All are powerful. What matters is that it feels true to you.

So, are maternity photos worth it?
For me, both as a photographer and as a mum — absolutely yes.

I wrote an guide on booking a photographer , and so many questions I discussed are worth asking when you book a maternity photoshoot ‘ questions like minis vs an intentional shoot that caters to location and timing . Look at the photographers style ( not just editing) but does the aesthetic really move you ? If not – then find one that does and you have a chance of LOVING your images. When you are aligned with a vision and artistic vision, you will love your images.

Maternity photos are worth it because they capture something fleeting: the beginning. They remind you of the incredible thing your body is doing and give your children a way to connect with that time. My three kids all love seeing pictures of themselves “in my tummy.” As their mum, I’m so glad I made the effort to document it. These photos are not just for you now , they’re for your future self and your future family. Its not something that be recreated later either.

Choosing the Right Maternity Photographer

The best chance you have of loving your images is choosing a maternity photographer whose style you resonate with.

For example, I’m a natural light photographer with a candid, storytelling approach. My edits are true to life, and I want your session to feel easy and relaxed — whether we’re walking on the beach at Burleigh or Cabarita beach, sitting in your garden or home, or wandering through a beautiful Hinterland backdrop drinking tea in your lounge room. When you book with me , we discuss location and we will find a location that suits your vision and comfort. Any questions on this , lets open up the conversation , I would LOVE to hear your vision

A mother holds some yellow flowers against her belly , she is standing in a coastal hinterland field in natural subtle light
A mother and father cradle a pregnant belly , they stand against a fence in the coastal hinterland im the afternoon sun

What Do Maternity Photos Cost on the Gold Coast and Northern Rivers?

Packages vary widely depending on the photographer and what’s included. Ask yourself:

  • Is this a mini session (20 minutes, a handful of images) or a full storytelling session?
  • How many images are included?
  • Is wardrobe or location planning part of the experience?

There’s no “right” answer — only what feels like value to you. For me, I like to think of each session as more than just photos; it’s an experience. You can view my packages here.

What to Wear to a Pregnancy Photoshoot

A couple lean against a fence in the Hinterland, cows in a field in the background and the mothers pregnant belly is defined

Option 1: From your wardrobe.
You don’t need to buy new. Many of my favourite images feature simple clothing that clients already own. Think: a dress that shows off your bump, a bikini, a tank, or even lingerie if that feels right. Comfort is key — I can’t edit out discomfort.

Option 2: Hire a dress.
If you’d love something special without the cost of buying it, here are a few maternity dress hire brands I recommend:

  • Mama Rentals – Australia’s first and largest maternity dress hire store. Wide range, sustainable, ships Australia-wide.
  • Everything Lace Hire – Huge range of maternity gowns and non-maternity options, with postal try-ons.
  • Luxe Bumps AU – Specialises in artistic maternity gowns and tulle robes, ships Australia-wide.

I currently don’t offer a client wardrobe, but I do provide a styling guide, and I’ve created a Pinterest board for inspiration , I have also written a guide on what to wear and this largely works for maternity shoots – the article can be read here . For me, natural is best — and bare bump shots often end up being client favourites.

Option 3 Spoil yourself with a new dress from your favourite store

I’m all for being pampered in this season. I find buying a new outfit also creates excitement around your session. You need to spend a fortune either , a few key pieces can give the vibe you are dreaming of

Most of all , be comfortable .

When Is the Best Time for a Maternity Photoshoot?

The sweet spot is between 30–36 weeks. By then, your bump has a beautiful round shape but you’re (hopefully) still comfortable enough to move around. I recommend booking before 26–28 weeks so you don’t miss out and so there’s room to reschedule for weather if needed. I wrote an in depth article here dedicated to this and runs through everything to consider. Timing is everything , especially during the spring and summer months here on the Gold Coast and Northern Rivers

An expectant mother reaches to the dramatic skies against the Burleigh cityscape . Her belly is bare and she is on the beach

How much does a maternity photoshoot cost?

The price of a maternity photoshoot depends on the photographer and the type of session. Some offer shorter mini sessions with a small gallery, while others provide full-length, storytelling sessions that allow for more relaxed time together and a larger collection of images. My packages can be found here

When deciding, the most important thing is choosing a photographer whose style resonates with you and who makes the process feel effortless. These photos will become heirlooms and not just pictures for now.

A pregnant mother stands in the twinkling setting sun at Broken head Beach near Byron Bay , the sand dunes are golden and glistening behind her

Final thoughts on maternity photos

Pregnancy may feel like it lasts forever, but in reality it’s just a brief chapter. Maternity photography helps you freeze this season before it slips away.

When you look back, you won’t see the tiredness or the swollen feet. You’ll see love, anticipation, and the start of your baby’s story.

FAQs About Maternity Photos

Are maternity photos worth it if I don’t feel great during pregnancy?
Yes. Even if you don’t feel your best, these photos will mean so much to your future self and to your child. They’re about connection and memory, not perfection.

What week is best for maternity photos?
Typically between 30–36 weeks, though it depends on your pregnancy.

Do I need to buy a special outfit?
Not at all. Comfort first. You can also hire maternity dresses through Australian rental services if you’d like something extra.

How much should I budget for a maternity photoshoot?
It varies — some photographers offer mini sessions, others full experiences. Choose someone whose work and approach feel like the right fit for you. My packages can be found here

If you are in the research phase of deciding if Maternity Photoshoots are worth it , I would love to answer your questions – contact me here or find me on Instagram and DM me. If you have an idea for you maternity shoot and want to chat through thtm , I would LOVE to them !

A pregnant mother stands against the sky and clouds  caressing her belly on a Tweed Heads Beach in the Northern Rivers

Maternity Photos: Why They Matter and How to Prepare for Yours